Sleeping Medication

Study to refine the proposition and marketing for a new sleep enhancing medication. Depth interviews and focus groups with GPs and specialists.

The value gained:

• Delivered clear understanding of clinician views/attitudes towards insomnia.
• Identified which propositions were credible, and which were seen as mis-representation (whether of the product or insomnia).
• Enabled the client to revise the propositions and to retest successfully prior to launch.