Major Credit Card Issuer

Provision of a director, team leader and two experienced marketing research professionals to run the client’s internal marketing research team. The initial 6-month contract was extended for a further 12 months.

The value gained:

• Built the client’s research capability from scratch.
• Designed and co-ordinated all marketing research projects.
• Provided consultative expertise to Business and Marketing Managers, ensuring that all research activity was robust and action-focused.