What is the point in commissioning a new survey if the answer can already be found in the public domain? This is a classic case where desk research is called for.

By conducting thorough searches of the internet, newspapers, journals, industry databases, government websites and a whole host of other sources it is astonishing what can be discovered.

By then conducting a small series of ‘detective style’ telephone interviews with, for instance, your competitors, their customers, distributors, industry influencers, trade bodies, and government organisations, fully robust insight can be gained.

The result? Strategic intelligence of your marketplace, your competitors or any other topic that you choose, internationally.

To discuss your market intelligence needs, please contact Matt Cadby.