One of the most important aspects of marketing research – a real make or break issue – is the quality of analysis and recommendations.

Many research providers focus too much on headline findings, such as “…37% said this…”. They also focus too little on what this means and what needs to be done or changed. The result leaves you asking the question “So what?”

To address this widespread failing, we have developed a powerful, but very simple 3-stage analysis process, with strong emphasis placed on the 2nd and 3rd elements.

• Findings: Who said what?
• Meanings: What does this mean?
• Action: What should you do or change?

The power of this process is that it always results in insight, recommendations and initiatives, firstly that relate to your business and secondly that you can use and trust.