Global Consumer Bank

An international survey in Europe, the Middle East, Latin America, Asia and the US. Topics included financial services ownership and usage, attitudes and brand imagery. A huge survey using telephone and in-person quantitative interviews in 31 different languages.

The value gained:

• Identified international market and product development opportunities.
• Lifestage segmentation model revealed product bundling opportunities.
• Strategic brand equity model identified brand weaknesses that needed addressing.