US oil drilling equipment

Highly-targeted qualitative study to understand market needs and the competitive context for our client's oil drilling products. In-person executive interviews in Texas and California with senior purchase decision-makers of oil drilling equipment. Benefited from 50% UK government grant from EMRS (Export Marketing Research Scheme).

The value gained:

• Confirmed interest in our client's product/offering.
• Established that our client was unknown in the market.
• Established that customer needs/priorities were different from those our client believed.
• Enabled our client to target their marketing more effectively.