Training certification

Thorough assessment of the Indian computer training certification market prior to developing a market entry strategy. Desk/secondary research followed by targeted telephone interviews with key providers, competitors, journalists, analysts and legislators. Received significant UK government grant from EMRS (Export Marketing Research Scheme).

The value gained:

• Confirmed that a large opportunity exists.
• Enabled the client to focus their market entry effort into selected geographies.
• Identified potential local partners with whom highly-successful strategic alliances have now been developed.
• Having entered the Indian market, the client went on to study/enter the Chinese market as well.