Desk / Secondary Research

Why would you commission a new survey if the answer can already be found in the public domain? This is a classic case where desk/secondary research is called for, and you can easily tap into our experience doing just this sort of work.

By conducting thorough searches of the internet, newspapers, journals, industry databases, government websites and a whole host of other sources it is astonishing what can be discovered.

By then conducting a small number of ‘detective style' telephone interviews with, for instance, your competitors, their customers, distributors, industry influencers, trade bodies, and government organisations, robust and reliable insight can be gained.

The result? Strategic intelligence of your marketplace, your competitors or any other topic that you choose, internationally at a fraction of the cost of commissioning a survey.

To discuss your desk/secondary research needs, please contact us.